Category Archives: Marketingdirectory

Adobe Analytics; analytics for marketing professionals

There are various tools available that can help you gain insight into the data of a website. The reports that are created with the help of these types of tools reflect the behavior of visitors. Analyzing these reports can help you make future choices. Adobe Analytics is a well-known package of tools that is mainly used by marketing specialists. Google Analytics is also a package that can be used to collect online data, but what is the difference?