When a URL refers to the next URL, there is a 301 redirect. This referral is then permanent. If a website is typed into the search bar and a 301 redirect is applied, the visitor will immediately end up on the page of another URL. So a completely different page is visited. In which situations is it best to use a 301 redirect?

Using a 301 redirect

You can use a 301 redirect if you want to make sure that visitors end up on the right page. It may be that a visitor has saved a certain URL as a favorite, it would of course be a shame for the traffic of the website if this person does not receive a direct referral when this link is clicked. It is also possible that the old URL is at a higher position in Google’s ranking than the new URL. In this case, deploying a 301 redirect can help you immensely, as it virtually retains the authority of a page.

When is a referral necessary?

Because the authority of a page is retained by means of a 301 redirect, your SEO strategy will suffer virtually no or limited damage. It can be very difficult to achieve a good position in the ranking of a search engine, this takes a lot of work and time. It would be a shame if all this hard work was lost. You can choose to use a 301 redirect if you are going through a name change or if you have purchased a different domain. If a visitor then ends up on the old page and ends up at a dead end, then this visitor will most likely not try again. With a 301 redirect you can ensure that this visitor is automatically redirected. In principle, you can redirect all variations of a domain name to the new URL. In this way you do not lose authority and you keep the customer satisfied.

What should I pay attention to when deploying a 301 redirect?

Please note that when you use a 301 redirect, this is a permanent solution. If you are not so sure and still have doubts, you can use a 302 redirect. It is also important to first pass on the 301 redirects and only then launch the new page.