There are various tools available that can help you gain insight into the data of a website. The reports that are created with the help of these types of tools reflect the behavior of visitors. Analyzing these reports can help you make future choices. Adobe Analytics is a well-known package of tools that is mainly used by marketing specialists. Google Analytics is also a package that can be used to collect online data, but what is the difference?

Predicting by measuring

By looking at the past you can predict the future. This is largely true in the case of online media, of course there are always unforeseen factors that come into play. It used to be very difficult to map out the effect of media, the new media makes this job much less time-consuming. It is extremely important to map the behavior of visitors. This way you can ensure that you can make proactive choices that meet the needs of a target group.

Adobe versus Google

The Google Analytics package is available to everyone. The package includes Google Analytics, Google Ads and Google Adsense. All of these programs can help you gather valuable information. This package focuses mainly on the environment of a website. A big difference between Google Analytics and Adobe Analytics is that the Adobe package is mainly aimed at a website itself. This ensures that the results of both packages are viewed from different angles, so the data will not be the same.

Adobe for marketing specialists

Unlike Google Analytics, there is a price tag to the Adobe package. The complexity of the tools is much higher. Compared to the Google Analytics package, a completely different terminology is used. The results are also displayed in a different way. The package is especially suitable for marketing specialists.