There are many different ways in which a product or service can be promoted. Using article marketing is a well-known tactic that can help with this.

This form of marketing focuses on writing texts in order to generate more awareness and thus stimulate purchasing.

SEO specialists also use it article marketing because this form of marketing has a positive effect on SEO.

The difference between providers and publicists

Article marketing

Article marketing was already used in the early years of online marketing. Today this form of marketing is also very popular. It is important that a text is written in such a way that a reader does not actually realize that it is a commercial text. That is why it is important to also provide relevant factual information. Often an article is written by the provider and placed on a website or blog from a third party. The website on which an article appears is carefully selected by a provider. It is of course important that the target group of the website matches the target group of the provider.

Marketing professional vs. copywriters

It is not easy to write a catchy text that appeals to a specific target group. When a company has a marketing team with sufficient skills to write good content, this is of course used. If this is not the case, providers often use copywriters. The publisher therefore plays no role in the creation of the content. When a collaboration takes place, this has advantages for the provider and the publicist. For example, a provider can ensure that the information reaches the intended target group in order to stimulate sales. A publicist, on the other hand, is assured of high-quality and relevant content.

Applications that can lead to success

If you have become interested in using article marketing and want to apply it to promote your service or product, it is important to keep a few things in mind. There are several applications that can positively influence the success of a marketing campaign.

  • Article marketing can contribute to SEO, its use has a positive influence on the findability of a page in one search engine .
  • Think carefully about how you present a product or service. A reader will immediately get a certain feeling about your product, service or brand. So make sure you go with a strong story coming.
  • Make sure that the writing style and language of an article matches the needs of a chosen target group.
  • Readers are often not fascinated by commercial texts. So make sure there is a good balance between commercial and factual information.

Generate more awareness by providing information

One of the advantages of article marketing is that it can be advertised in a way where the reader is not always aware that it is a commercial message. The focus is on informing a reader, it should not become a sales pitch. When a text is easy to understand and interesting information is provided, this will appeal to the reader. The written articles can greatly enhance the visibility of a brand, product or service. This can lead to more awareness among the intended target group, which is usually seen as the goal of article marketing.

Start with article marketing

We at Equote.eu are specialized in article marketing. Not only do we write strong texts, we also publish them to thousands of publishers. Do you want to know where? subscribe for our capabilities and get instant access to more than 3,000 opportunities! Questions about this? Take Contact us!