The abbreviation B2B stands for Business to Business. This term is used to describe the mutual supply of services and goods between companies. This means that there is a need for a different approach to marketing and sales compared to marketing and selling a business to a consumer, also known as B2C.
What precedes the B2C market
Before you as a consumer buy a product, a whole range of business to business negotiations often precede. Consider, for example, the production of a car. All parts are purchased separately by a manufacturer. Each supplier is responsible for their own product and together these products are transformed into a car.
You as a buyer have not had any contact with the manufacturers of the individual parts. Companies such as Macro also operate in the B2B field. Products are sold in their stores to entrepreneurs, who then use these products to deliver value to their customers.
B2B vs. B2C
An essential part of the B2B strategy has to do with maintaining and improving customer relationships. This strategy is often chosen because selling to a consumer does not yield enough. There are many differences between B2B and B2C. That way, consumers have more rights. An example is the law that allows consumers to view a purchase remotely within 14 days. This does not apply when it comes to a B2B purchase.
Online B2B sales
Many businesses that focus on sales to other businesses operate online. This saves a lot of time and money. Via a webshop, companies have the opportunity to purchase their products or services below the attention to bring from other companies.
This is often done by making a webshop only available to existing business customers. These customers will be sent a login code to view the offer. Thus, the information provided is protected for the general public. The purchase prices are not intended for the consumer. The mutual contact between business customers is also often different than when it comes to B2C sales.
Stricter rules when it comes to B2B
Another difference that a B2B sale must meet is the drawn up laws with regard to invoicing and VAT. These are stricter for business sales than for B2C sales. If a company focuses on other companies and consumers, a distinction will have to be made between the transactions. When an order is placed, there is often a possibility to indicate this as a buyer. Companies can also choose to set up two web shops with both a different focus.