PR Linkbuilding

PR link building through Equote, how does it work?

At Equote, we have two ways PR link building is made possible. Namely, you can send the text yourself and use only Equote to compile the target audience and send the press release.

The second option is to let us also write the content and have it checked by you. In this case we give you in advance 3 topics that the press release can be about (you can also supply a topic yourself). Once a subject is chosen, we write the press release and send it to you for review. If this is approved, the target group that receives the press release is composed based on the purchased package. Because of our experience with writing press releases, we can also guarantee more publications than if you deliver press releases yourself.

Finally, there is a choice to use your own shipping domain or Equote’s. The advantage of using your own sending domain manifests itself particularly in the opening rates and ultimately the number of publications. Our own results show that own shipping domains are more successful.

When all this is done, it is time to send out the press release. This can be done on a specific day and time, or immediately. When this is done you will receive a report with the following results within 24 hours.

• Openingspercentage mails
• Bouncepercentage
• Unsubscribers
• Links to publication(s).

Regardless of the package, you will again receive a report 7 days after sending with the final statistics and all publications.

Publicatie garantie

In all our packages we guarantee publications with links. So it cannot be that we run a campaign and nothing ends up being published with links. We at Equote have a lot of experience in the field of press releases and link placements, so we always know how to make this happen. How much we guarantee depends on the package.

What is PR linkbuilding?

Public Relations (PR) link building is a strategy that combines the principles of PR with link building, with the goal of increasing a website’s visibility and authority in search engines. Unlike traditional link building, which often revolves around obtaining links from various websites, PR link building focuses on obtaining high-quality links from news sources and media outlets.

The process involves creating newsworthy content, such as press releases, surveys, or articles, that are interesting enough to be picked up by journalists and media outlets. When this content is published on news websites or in the media, it often includes a link back to the original source (the company or organization’s website). These are valuable backlinks because they come from high-quality and reliable sources.

PR link building can result in a significant improvement in domain authority and search engine rankings, as search engines see these high-quality backlinks as a sign of reliability and relevance of the website. Moreover, it can lead to increased traffic to the website, not only through better search engine rankings, but also directly through the published content.

This strategy requires a good relationship with the media and an understanding of how to create content that is of interest to both the media and the target audience. It is a more sophisticated and often more time-intensive approach to link building, but the results can be very rewarding. Equote has been in the media for years and knows exactly how to get your press release published!