About us

“How come everything on the internet is so public, accessible and transparent, but the exact opposite is true for the link building market?”

Why is the link building market so complicated?

This is a question that every online marketer has asked themselves in recent years. Sure, there are numerous wholesalers, platforms and marketplaces offering all sorts of things. However, not everything here is for sale, and often the sites where you can publish are also behind a paywall or an extensive verification process.

Why be difficult when it can be easy?

In short, as online marketers, we felt that the link building market was too opaque and inefficient. That’s why we founded Equote in 2019. A link building agency that knows where the weak spots are in the market and, based on this, makes transparent offers that meet the client’s needs. This offer can be found in our database, which grows monthly and is accessible to everyone.

Link building without effort

We are now four years in and can say with conviction that the way we work has been well accepted. The workflow we have with our clients is simple, understandable and transparent. That is the reason why more and more agencies, freelancers and in-house marketers are using our network.

Karlo Blaauw

As co-founder, Karlo is the master of spreadsheets and finance. Without this formula specialist, the prices, metrics and categories in our database would be all over the place and useless for anything.

In his spare time, he passionately raises a glass and occasionally goes to the gym.

Jaron Veldhuis

As co-founder of Equote, Jaron is responsible for marketing at Equote. With this marketing fanatic, we are always moving forward and improving.

In his spare time, Jaron mainly deadlifts and swings his supple hips during salsa lessons.

Henny Steen

Henny is the right hand for both Karlo and Jaron. She is the creative mind behind the production of our link building projects. She also knows more about social media than Jaron & Karlo combined and is therefore also responsible for this.

In her free time, Henny is passionate about shopping and watching series.

Jesse Postma

Jesse is our content specialist and co-responsible for the implementation of our link building projects. Nothing is impossible for this creative blogger and he makes our clients very happy.

In his spare time, Jesse is a real Gen-Z kid. He likes to scroll through Instagram, and meet up with his friends.

Ulaş Beşok

Ulaş is our specialist for international assignments; among other things, he is responsible for content production and acquisition. He is also a master of the spreadsheet formula book and, together with Karlo, makes sure our database stays nice and clean.

In his spare time, Ulaş devotes his energy to lifting weights and having a drink or two.