About us
Why is the link building market so complicated?
This is a question that every online marketer has asked themselves in recent years. Sure, there are numerous wholesalers, platforms and marketplaces offering all sorts of things. However, not everything here is for sale, and often the sites where you can publish are also behind a paywall or an extensive verification process.
Why be difficult when it can be easy?
In short, as online marketers, we felt that the link building market was too opaque and inefficient. That’s why we founded Equote in 2019. A link building agency that knows where the weak spots are in the market and, based on this, makes transparent offers that meet the client’s needs. This offer can be found in our database, which grows monthly and is accessible to everyone.
Link building without effort
We are now four years in and can say with conviction that the way we work has been well accepted. The workflow we have with our clients is simple, understandable and transparent. That is the reason why more and more agencies, freelancers and in-house marketers are using our network.
Karlo Blaauw
As co-founder, Karlo is the master of spreadsheets and finance. Without this formula specialist, the prices, metrics and categories in our database would be all over the place and useless for anything.
In his spare time, he passionately raises a glass and occasionally goes to the gym.
Jaron Veldhuis
As co-founder of Equote, Jaron is responsible for marketing at Equote. With this marketing fanatic, we are always moving forward and improving.
In his spare time, Jaron mainly deadlifts and swings his supple hips during salsa lessons.
Goku Destina
Goku Destina is our operations manager at Equote, where he keeps everything running smoothly, and also runs the largest parkour and freerunning gym in the north with a tight hand.
He is a kei at managing teams and processes. In his spare time, he throws himself into learning new skills, both mental and physical, and enjoys jumping around in his parkour gym.
Henny Steen
Henny is the right hand for both Karlo and Jaron. She is the creative mind behind the production of our link building projects. She also knows more about social media than Jaron & Karlo combined and is therefore also responsible for this.
In her free time, Henny is passionate about shopping and watching series.
Jesse Postma
Jesse started his adventure at Equote as an intern and basically never left after that. During his studies he continued to join us as a Copywriter and has since become one of the Account Managers on our team.
Jesse also works as a Process Analyst to improve our processes so that we can execute our linkbuilding projects even smarter and more efficiently. Serving our clients optimally in the field of linkbuilding? That is always his top priority!
Outside working hours, Jesse can often be found in the good company of friends and family. He enjoys a nice drink or a good movie.
Ulaş Beşok
Ulaş is our specialist for international assignments; among other things, he is responsible for content production and acquisition. He is also a master of the spreadsheet formula book and, together with Karlo, makes sure our database stays nice and clean.
In his spare time, Ulaş devotes his energy to lifting weights and having a drink or two.
Paulina Gamero
Paulina is our SEO specialist. She is from El Salvador and also previously lived in Luxembourg. She speaks 4 different languages! One of them, of course, is Dutch. She has a BA in media studies from the University of Groningen and previous experience in social media marketing.
Her expertise and insight make her a good addition to the team, as she also contributes to the marketing with her skills in photography and videography.
In her free time, she works up a sweat and lifts weights at CrossFit. She also enjoys spending time with friends and exploring new places.
Dovile Vaskyte
Dovile is one of the newest account managers from Lithuania. She comes from Lithuania for a BA in international communication and brings a lot of knowledge and enthusiasm to the team.
In her free time, Dovile likes to play tennis occasionally, or enjoy a good glass of wine with friends and a good movie.
Lodewijk van Vliet
Lodewijk has been working as a Copywriter at Equote since the beginning of this year. Besides working, he studies Business Administration at the RUG. Besides working hard and studying, he enjoys playing a game of padel with friends or having a drink in his spare time.
Suzanne Visscher
Suzanne Visscher is one of our newest members of the copywriting team. In addition to her work, she studies Law at the University of Groningen.
In her free time, she hangs out with friends in the city or enjoys a good series at home.
Dorien Lekkerkerk
Dorien has been working as a Copywriter at Equote for a few months now. She enjoys being able to give free rein to her creativity when writing articles. Besides her work at Equote, she studies psychology at the RUG. In her free time she likes to do sports or have a drink with friends.
Paula Chacón Alfaro
Paula is one of our newest members, she is from Costa Rica and works as a copywriter. She is also pursuing a master’s degree in Writing, Editing and Mediation at the University of Groningen.
Her knowledge of English and Spanish allows her to perform multiple tasks efficiently and she is always curious to learn more. In her free time, she enjoys reading, traveling the world, dancing and playing Dungeons and Dragons with friends.
Steijn Hendriks
Steijn has been working at Equote as an Outreach Specialist since the beginning of this year. In addition to working at Equote, Steijn studies commercial economics at the Hanze.
For a bit of relaxation, Steijn can be found at Oranje-Nassau, in the gym, on a terrace with a beer or at a festival!
Samme Kamminga
Samme is our Outreach Specialist and makes contact with bloggers and website administrators. Finding the right connections and closing successful deals is exactly what makes the job so much fun for him.
In addition to his work, Samme studies business administration at the University of Groningen. In his spare time, he can often be found in the gym to challenge himself physically.
Ilse de Roo
Ilse is one of our Outreach Specialist. By connecting with (international) bloggers and website owners, she is a great asset to our team leading to valuable collaborations.
She is also very involved in her university life. By making TikToks about the student life in Groningen for GroningenLife, and being active in the Studievereniging KIC association from Hanzehogeschool.
Angelo Junior Lannoy
Angelo is one of our procurement specialists. He will work with us until the end of the summer, because then he will return to the U.S. to complete his studies and pursue a soccer career.